Product category:
General Print Supplies, Services for Printers
News Release from: TPF Group
Edited by the Printingtalk Editorial
Team on 28 November 2005
Print Management Firm's Creative
Division Grows
TPF (The Print Factory) Group's new creative services division has got off to a flying start.
TPF (The Print Factory) Group's new creative services division has got off to a flying start Just two months after setting up TPF Creative - having joined from Virgin Money - marketing services director John Banbury has welcomed aboard several clients, including Virgin Wines, Advanced Payment Solutions (APS) and three financial services brands
This article was originally published on Printingtalk on 22 Jul 2004 at 8.00am (UK)
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At the heart of TPF's creative services is a philosophy of offering more for less, said the company.
TPF Creative will either locate a dedicated team within the client's premises - as it has done with APS - or use its in-house team.
In most cases the service will comprise copywriting and design, which then becomes integrated with the rest of the client's marketing team.
The end result is that companies can enjoy all the benefits of having a dedicated in-house creative team, without the downsides, said TPF.
For example, thjose negatives could include inflexibility, an increased headcount and technology investment costs.
John Banbury commented: "The whole area of production costs is a real industry hot potato.
Having worked on the client side for many years, I saw both the very best and the very worst of what the big creative agencies offer.
My lasting impression was that the traditional-style advertising agencies are great at coming up with the big idea, but far less impressive when it comes to executing the day-to-day creative work that's the bread and butter of most businesses.
It's a highly sensitive issue for many big brands, because they are clearly very wary about upsetting the relationship with their big agencies, yet at the same time they are desperate to find more effective and cheaper ways of actually delivering creative work.
At TPF Creative we recruit top-notch individuals, delivering top-quality work, at a fraction of the cost companies are used to paying." Rich Wagner, managing director of Advanced Payment Solutions, added: "We're a start-up business in the UK and, although we have very big ambitions, we have to make every penny count at this stage in our development.
That's why the TPF creative services model appealed to us so much conceptually.
Now that I've seen it in action, I have to say that I've been amazed by the sheer quality and consistency of the work.
My whole marketing team gives this approach a unanimous thumbs up.".
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