New Book Shows How To Implement Cross-Media Work

Tom Defino, a vice president and partner of Tukaiz, LLC, is one of three printing industry executives collaborating on a book describing how printers can implement cross-media programs.

Tom Defino, a vice president and partner of Tukaiz, LLC, is one of three printing industry executives collaborating on a book describing how printers can implement cross-media programs for their clients.

The book, 'Cross-Media Cookbook: A Strategy Primer', has been published by The National Association for Printing Leadership (NAPL).

The new book - co-written with Mark Evans and Laura Gale - describes a step-by-step process for defining, planning and implementing cross-media services for print customers.

In the book, printers can learn how to transforming their core competency of managing clients' digital information into profitable, new cross-media services and products, as well as how to introduce and sell those services said Tukaiz.

In discussing the new publication, Frank Defino, Senior, chairman and chief executive officer of Tukaiz, LLC said: "Tukaiz customers have long benefited from our ability to execute their concepts in several media.

The cross-media phenomenon has now gone mainstream and the fact that Tom was selected as one of the principal authors of this new book is testimony to our nine years of pioneering the cross-media approach to advertising." Founded in 1963, Tukaiz, LLC is a family owned enterprise in Chicago (USA)providing a variety of marketing communications products and services for advertising agencies and corporate America.

Its services available include interactive and website development, e-learning, digital, conventional and specialty printing.

digital photography, finishing and fulfilment, as well as digital prepress services.

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