EUR100m Spend Improves Paper Ranges
After completing modernisation work on two of its fine paper machines in autumn 2006, UPM will present an upgraded and expanded range of office papers at Paperworld in Frankfurt (Germany).
After completing modernisation work on two of its fine paper machines in autumn 2006, UPM will present an upgraded and expanded range of office papers at Paperworld in Frankfurt (Germany).
Paperworld will run from January 24-28 2007.
UPM has invested over EUR100 million in two of its uncoated fine paper machines at Nordland Papier in Germany and Papeteries de Docelles in France.
That has improved key paper characteristics, such as the whiteness, bulk and surface smoothness of cut-size, pre-print and envelope papers, said the company.
Along with the quality improvements, UPM will also introduce new high-bulk multi-purpose papers and new lightweight papers in 75gsm stock.
A further feature will be UPM's pre-print folio sheet papers, which will complete the company's existing pre-print reel paper range.
Martina Schurmann, OPM's marketing manager for graphic and office papers, said: "We are looking forward to presenting what we have achieved during the past few months to an international professional audience at Paperworld." She added that the relaunch of the Yes and Future brands will also be highlighted and continued: "Whilst staying true to the key design elements that have proven themselves during our seven years of market presence, we are going to showcase the technical improvements made in our mills and our ranges with a revamped sales-boosting packaging design." Along with the office paper brands Yes, Future and UPM Office, UPM's stand will also display the digital paper brands from the UPM Digi range, the pre-print papers from the UPM Pre-print range and the envelope papers from the UPM Mail range.
The Smartwrap outer packaging concept will be an additional highlight.
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