Videojet Buys UK Thermal Transfer And Ink Jet Firm

Videojet Technologies has announced the acquisition of Zipher Ltd, a UK-based manufacturer of thermal transfer and large character ink jet printers.

Videojet Technologies has announced the acquisition of Zipher Ltd, a UK-based manufacturer of thermal transfer and large character ink jet printers.

Videojet believes that the acquisition of Zipher solidifies Videojet's position as a major player in the rapidly growing thermal transfer printing market.

The partnership would also enhance Videojet's range of high-resolution ink jet printers.

"Zipher has a proven track record of developing market leading products for the coding and marking industry.

We intend to capitalise on Zipher's outstanding engineering expertise and industry knowledge to develop robust solutions that address the current and emerging needs of our customers and the marketplace," said Robert Willett, president of coding and marking for Videojet.

He added that for the past three years, Videojet has been successfully selling Zipher's thermal transfer printers, marketed under the DataflexTM brand and large character, high-resolution ink jet printers, marketed under the Willett 610 brand.

In addition to marketing products through Videojet, Zipher has developed an effective sales network known as Interactive Coding Equipment, or ICE.

Videojet plans to maintain and invest in the ICE network.

"Videojet and Zipher share a similar culture and set of ideals, which will simplify integration activities and form the basis for a successful partnership," stated Willett.

"Both organisations place a high regard on developing and retaining superior people.

Each organisation also strives to understand the needs of the marketplace and its customers, and this understanding serves as the cornerstone around which new product development and operations strategy is created and executed." Videojet's world headquarters is in Wood Dale, Illinois (USA).

The headquarters of Zipher will remain in Nottingham, England, which is expected to be a focus of future investment by Videojet.

Videojet is a provider of product identification equipment, including large and small character ink jet printers, thermal transfer printers and laser markers, as well as print and apply and labelling systems.

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