Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Vio Worldwide
Edited by the Printingtalk Editorial
Team on 23 February 2005
Web Site Eases Path To User Information
Vio Worldwide has revamped its web site, featuring a new icon that illustrates the complex relationships between different stages of production, said the company.
Vio Worldwide has revamped its web site, featuring a new icon that illustrates the complex relationships between different stages of production, said the company The company's executive vice president for sales and marketing, Chris Friend commented: "Our aim with the redesign was for the site to be less product-focused and to make it easier for visitors to find the information they need
This article was originally published on Printingtalk on 12 Apr 2004 at 8.00am (UK)
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We wanted to quickly identify the visitor's major commercial 'pain points' and then help them understand how Vio's products can be integrated to address their problems.
Now, by considering five concise questions on entering the site, people can quickly assess whether they want to streamline the movement and tracking of files, fix bad incoming files, tackle an unmanageable and expensive telecoms infrastructure, shorten time to market for their marketing materials, or speed up their advertising production.
The site then guides them instantly to the relevant information." Visitors have access to a range of case studies, which illustrate how Vio claims to have improved efficiency and removed cost for organisations at all stages of the graphic arts supply chain, from advertising production agencies and publishers to pre-press providers and major print groups.
Downloadable brochures are also available and the site gives an overview of Vio's work with several industry standards, including JDF, AdsML and SPACE/XML.
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