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Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Vio Worldwide | Subject: Vio Certified Soft Proofing (VCSP)
Edited by the Printingtalk Editorial
Team on 06 May 2005
Newspaper Colour Ads Proofing Costs
Slashed
Vio Worldwide has said that it can now slash the cost of sending colour advertisements to Associated Newspapers' titles in the UK.
Vio Worldwide has said that it can now slash the cost of sending colour advertisements to Associated Newspapers' titles in the UK Linking with the Daily Mail, The Mail on Sunday, Evening Standard, London Metro, Loot, and Ireland on Sunday, the Remote Director colour-managed soft proofing system from Integrated Color Solutions (ICS), with the Enfocus Pitstop library, and Vio's own Digital Workflow Suite to manage can automate the delivery of advertisements to the papers
This article was originally published on Printingtalk on 18 Aug 2006 at 8.00am (UK)
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Vio is continuing to drive the development of JDF applications by demonstrating its range of JDF integrated systems at Drupa 2004.
Vio also added that it has created Vio Certified Soft Proofing (VCSP) - claimed to be the world's first colour-managed, pre-flighted and certified, digital supply chain for colour advertising.
What the company described as the breakthrough came when Associated Newspapers accepted VCSP digitally-delivered soft proofs after three months' rigorous testing with a group of colour advertising suppliers.
The system enables advertising pre-press suppliers to collaborate rapidly with their colleagues and clients on advertising creation.
Further reading
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Only eight months after installing a Vio Worldwide and Markzware JDF compliant digital workflow and preflighting system, the Telegraph Group has seen significant growth in digital advertising.
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Soft Proofing's Ad Market Adoption Accelerates
The advertising community has given a ringing endorsement to Vio's certified Soft Proofing (VCSP) software, which was launched last week.
Vio said that it also ensures that only correctly pre-flighted and certified advertisements are proofed, and that only approved advertisements are submitted to the publisher together with all the relevant submission information.
Richard Horwood, the chairman of Vio, said: "Everyone in the advertising supply chain benefits.
The cost of sending colour ads is substantially reduced, stimulating more colour advertising to the publisher.
Advertisers and their pre-press suppliers save money on the materials, labour and courier costs of traditional contract proofs, and save time by turning around multiple proofs more quickly in the ad approval process.
By combining this with pre-flighting the ad against the publisher's specs before being sent, the content is also certified as approved for publication, and the approved ad file is automatically delivered to exactly the right place.
It couldn't be easier and the savings are huge." Glenn McFie, the technical services director of Associated Newspapers, said: "We listened to our advertising customers.
They told us they would send in more colour advertising if we could find a way of reducing the cost without compromising the quality and security of a proper contract proof.
The VCSP solution achieves this, and we have therefore accepted that from now on it will be the alternative way for advertisers to send us full colour ads." Speaking as a pre-press supplier of advertisements to Associated newspapers, David Bedding, the pre-press director of TfG (The Facilities Group), part of Saatchi and Saatchi, commented: "VCSP is enhancing the way we produce and despatch colour ads in addition to saving the expense of using a preferred supplier to the newspapers and the time scales involved therein.
This also solves the problem of the time it takes to get proofs delivered to our clients for comment and approval.
Using VCSP, we can now collaborate with our creative agency colleagues and the advertising client on three or more high quality colour proofs for an ad in a single day - a process that previously would typically have absorbed at least a half a day for each proofing cycle." He went on to say that being involved with Vio and Associated Newspapers at the early stages of the project meant he was able to help guide and develop VCSP to the point where it became a product that could be brought to the UK national newspaper market as a viable proposition.
Bedding continued: "Although the ability to deliver files electronically has been with us for a number of years, we have always needed to courier the final contract proof to the publishers, this often arriving after the publication has printed.
Furthermore, the validation process employed by VCSP gives us quality assurance and confidence in the proof allowing our staff and clients to make accurate colour assessments when developing a campaign." Jeffrey Silverman, the chief executive officer of ICS commented: "Our Remote Director software has now been proven on both sides of the Atlantic to dramatically reduce the cost and time of proofing cycles for our customers.
By combining this with the leading pre-flighting and automated delivery solutions, Vio has created a 'must have' product for everyone serious about streamlining and enhancing colour advertising production." And Saskia Desmet, the director of international sales at Enfocus, stated: "Vio's licensing of the Enfocus Pitstop library has enabled certified PDF workflows to be integrated in to solutions such as VCSP.
This type of integration is extremely important in the industry as it allows more controlled delivery of certified, production-ready files to publishers.
That can only lead to major savings in both time and money.".
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