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News Release from: Vio Worldwide | Subject: Certified Soft Proofing (VCSP) software
Edited by the Printingtalk Editorial
Team on 20 May 2005
Soft Proofing's Ad Market Adoption
Accelerates
The advertising community has given a ringing endorsement to Vio's certified Soft Proofing (VCSP) software, which was launched last week.
The advertising community has given a ringing endorsement to Vio's Certified Soft Proofing (VCSP) software, which was launched last week Already such advertising agencies as Abbott Mead Vickers BBDO, Madison Bell Media , TfG (The Facilities Group), part of Saatchi and Saatchi, and Visual Aspects have adopted the VCSP tool for supplying colour advertisements to Associated Newspapers, and many more agencies and repro houses are now following suit, said the company
This article was originally published on Printingtalk on 12 Apr 2004 at 8.00am (UK)
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All four were key supporters of the development with Vio and ANL, and their feedback helped hone the service, which is now the quick and low cost way of creating and sending colour advertising to Associated Newspapers' titles - the Daily Mail, The Mail on Sunday, Evening Standard, London Metro, Loot, and Ireland on Sunday.
Vio Certified Soft Proofing combines colour-managed soft proofing with pre-flighting, certification and automated delivery of advertisements.
The system enables advertising pre-press suppliers not only to collaborate rapidly with their colleagues and clients on advertisement creation, but also to ensure that only correctly pre-flighted and certified work is proofed and that only approved items are submitted to the publisher, together with all the relevant submission information.
Further reading
Magazine Publishers' Online Pre-Flighting Scheme
The UK Periodical Publishers Association (PPA) is encouraging members to reap the business benefits of automated pre-flight checking using the association's own online pre-flighting system.
Newspaper Colour Ads Proofing Costs Slashed
Vio Worldwide has said that it can now slash the cost of sending colour advertisements to Associated Newspapers' titles in the UK.
Telegraph Opts For Vio Soft Proofing
The Telegraph Group has adopted Vio's certified soft proofing (VCSP) advertisement delivery software.
Mike Powell, the reprographics manager of advertising agency Abbot Mead Vickers BBDO, said: "Beyond the obvious time and cost savings offered by the Vio system, the key attraction is the ability to gain total control of our own work and no longer depend on gatekeepers.
With one of our key clients, Sainsbury's, being a heavy advertiser with Associated Newspapers, VCSP was just a perfect fit." Steve Howell, director of Madison Bell Media, supported thats view: "We have always been firm believers in soft proofing - it's the only way forward.
Our core business for over 10 years has been converting and delivering mainly urgent artwork for over 4,000 national press clients and we are now able to include ANL in to our digital workflow, which we've not been able to do previously.
Breaking down the barrier of the preferred suppliers creates more healthy competition within the digital conversion market.
We look forward to other publishers adopting the system." Dave Bedding of TfG added: "The validation process employed by VCSP gives us quality assurance and confidence in the proof, allowing our staff and clients to make accurate colour assessments when developing a campaign." Alan Moreland, the managing director of advertising pre-press firm Visual Aspects, said: "Supplying ad copy through Asscoiated Newspapers' preferred suppliers was highly inefficient and expensive.
VCSP will reduce our out-costs enormously - savings which we can pass on to our agency client base.
VCSP gives us a value-added service to offer new and existing customers, enabling us to supply ad copy quickly and cost effectively to one of the biggest newspaper publishers in the country." Vio's Chairman, Richard Horwood responded: "This feedback from the field vindicates our conviction that the era of colour-managed soft proofing has arrived.
No longer is soft proofing for colour advertising seen as the young upstart compared with the entrenched hard copy proofing cycle.
That changed last week when we launched VCSP.
We applaud the visionary companies that have worked with us to make this a reality.
Publishers, pre-press providers, production houses and agencies all acknowledge that VCSP is a better alternative in all respects to high cost and time-consuming traditional hard proofing.
This heralds a sea-change in the publishing world." He continued by saying that at a time when advertising revenues are under pressure, VCSP has made printed media more affordable for colour advertising and is leading to more productive relationships between brand owners, creative agencies, pre-press providers and publishers.
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