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Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Vio Worldwide | Subject: VCSP
Edited by the Printingtalk Editorial
Team on 08 June 2005
Telegraph Opts For Vio Soft Proofing
The Telegraph Group has adopted Vio's certified soft proofing (VCSP) advertisement delivery software.
The Telegraph Group has adopted Vio's certified soft proofing (VCSP) advertisement delivery software Vio believes the development is a further major endorsement of VCSP, which has already been installed in many of the UK's advertising repro houses
This article was originally published on Printingtalk on 6 May 2005 at 8.00am (UK)
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Soft Proofing's Ad Market Adoption Accelerates
The advertising community has given a ringing endorsement to Vio's certified Soft Proofing (VCSP) software, which was launched last week.
In the company's publishers are choosing VCSP over other options because of the time and cost savings in advertising workflows and also because it is the only way to achieve a genuine digital contract soft proof for advertising.
To do that, users have to have auditable confirmation that the image reproduction on one monitor is identical to that on another and that it accurately reflects the intended printing conditions, including the paper on which it will be printed.
That requires every monitor in the proofing process to have been properly calibrated for each proof and that has to be recorded, said Vio, which added that only VCSP can do that.
Peter Green, the operations director of the Telegraph Group explained: "We want to make advertising in the Telegraph titles as easy as possible.
VCSP allows us not only to reduce the cost dramatically for our advertisers but also to speed up the entire process, taking days out of the normal advertising approval and reproduction cycles.
That allows more creative time and will allow our advertisers to buy advertising closer to press time.
Just as importantly, we are also now able to enhance advertising reproduction quality in our titles by, for the first time, being able to agree contract proofs with our advertisers' colour and mono without imposing a significant cost or process hurdle on them.
It's a huge step forward." Richard Horwood, chairman of Vio Worldwide, added: "No serious advertising provider can now afford to be without this capability.
VCSP has quickly become the preferred ad delivery method for many advertisers, not only because it slashes the cost and time involved in advertising reproduction processes, but also because it is the only colour-managed contract soft proofing system for advertising.
Integrated with Certified pre-flighting to each publisher's specifications and Vio's leading automated digital delivery, it is a key part of creating a fully digital advertising supply chain.".
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