Online Advertising Delivery Moves To Mirror Group

Online delivery of print advertising for the Mirror Group, Trinity Mirror's UK national newspaper operation, will be put in place by Vio Worldwide with its Certified Soft Proofing system.

The new service will enable advertisers to send colour advertisements directly to the publisher without the need to utilise third party production and delivery services, said Vio.

Utilising the new streamlined delivery service, advertisers will be able to directly upload advertising artwork and related information to Mirror Group titles including the Daily Mirror, the Sunday Mirror, The People and Mirror Group magazines, added Vio.

The service is expected to be fully operational before the end of this year.

Mirror Group's national titles will be available on the Vio Gateway, an online advertising portal that provides access to the UK's top national publishers, said the company.

According to Vio, advertisers drag a PDF advertisement file to an icon on their desktop to access the Vio Gateway and begin the submission process.

All files will be size checked, pre-flighted and proofed to Mirror Group's colour printing profile before being uploaded to the Mirror Group advertisement production centre.

Vio's automated workflow will route the certified file to the correct location within Mirror Group's digital production workflow.

Senders will receive a confirmation email with a copy of their job ticket and a thumbnail image of the sent file.

VCSP is said to allow advertisers to provide digital files for colour advertising, whilst accuracy, accountability and speed-of-use distinguish VCSP from other delivery services, claimed the company.

Richard Webb, Mirror Group's managing director, said: "We have achieved our aims of providing outstanding colour print quality for our advertisers, making the submission process as easy as possible and reducing the cost to the advertiser by up to 90 per cent.

Vio's system ensures our customers can send us digital files that match our requirements without the need for manual auditing." The Vio Gateway and VCSP technology will provide a secure hosted system, as well as 24-hour, seven days-a-week service for Mirror Group's customers, added Vio.

Mirror Group's workflow will also incorporate Vio's new Ad Size Management software, which is claimed to allow senders to check booked advertisements against publishers' specifications for the selected publication.

It automatically detects if type appears outside of the type safety area and enables automatic resizing within publishers' pre-set limits.

Once the trim, bleed and type safety have been set, the file is automatically pre-flighted before it is uploaded.

Vio said that Ad Size Manager helps advertisers meet deadlines and reduce costs by ensuring that advertisement files match the size that was booked and that they meet publishers' print specifications.

Chris Friend, managing director for Europe at Vio Worldwide, explained: "We congratulate Mirror Group on this important step forward in improving the colour advertising submission process for their customers and for their commitment to quality print production.

Vio is dedicated to automating and simplifying the digital supply chain for advertisers and publishers.

The Vio Gateway and VCSP will encourage advertisers to place ads in Mirror Group's titles, whilst reducing cost, enhancing print quality and speeding delivery.".

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