Wyndeham Heightens Unilever Brand's Awareness

Unilever Foods has collaborated with Wyndeham Colourlink to take its brand exposure to a new level in a vehicle brand promotion.

Unilever Foods has collaborated with Wyndeham Colourlink to take its brand exposure to a new level in a vehicle brand promotion.

Wyndeham Colourlink, a specialist in the production of large format graphics for UK FMCG and retail brands, was charged with decorating Unilever's fleet of shuttle buses at the company's headquarters in Crawley.

Wyndeham Colourlink is part of the Visual Communications Division of the Wyndeham Press Group, which also includes packaging and brand management specialist Wyndeham Kestrel.

Through the combination of Wyndeham Colourlink's experience of vehicle decals, and Wyndeham Kestrel's project and colour management expertise, the two companies worked in partnership on the promotion using the photographic images from Unilever's range of packaging.

Identical profiling techniques were implemented to ensure the images on the vehicles and the brand packaging were identical in colour, and to ensure that the Knorr brand achieved colour consistency throughout the various media and a strong visual impact.

Lisa Mathews, brand development manager for Knorr Europe of Unilever, said: "We chose Wyndeham Colourlink to produce the Knorr vehicle branding because of its reputation for quality output, attention to detail and excellent service from start to finish.

Wyndeham Colourlink has done a fantastic job in turning our buses in to 'mobile billboards'.

Our tasty, larger than life, food decals are bright, bold and turn heads wherever they go." Following the artwork approval process Wyndeham Colourlink printed the graphics on to a combination of vehicle grade vinyl for the body work, and Contra Vision for the windows.

The vehicles were then wrapped in the graphics to achieve the all-over finished look.

Mick Tooley, the managing director of Wyndeham Visual Communications commented: "We have considerable experience in managing brand and colour consistency for our clients and with the wider offering of the Wyndeham Visual Communications division we can now support our clients in many more areas of their marketing activity, providing complete visual services, including 3D rendering, design, screen printed POS, brochures and catalogues.".

Back to top