Wyndeham Wins Pre-Press Deal For Fashion Magazine

Wyndeham Pre-Press has been awarded the contract for Pop, the fashion magazine from Emap East in the UK.

Wyndeham Pre-Press has been awarded the contract for Pop, the fashion magazine from Emap East in the UK.

Pop is an internationally-acclaimed bi-annual magazine featuring the work of well-known contributors from the worlds of fashion and photography.

Wyndeham Graphics handles the colour reproduction for the advertising and editorial pages on this 300 page publication.

Stuart Bell, production manager at Emap East, said: "Pop is a premium magazine that is an extremely important title to Emap in terms of its advertising yield and the respect it commands in the fashion industry.

With such high production values, colour reproduction is critical and we chose Wyndeham Graphics because of its reputation for high quality and the attention to detail that we knew this title would receive." The publishing team on Pop accesses Zamba, Wyndeham's online magazine flatplan system, which is said to enables full, remote re-pagination of editorial and advertising pages and the placement and subsequent repositioning of advertisements of all sizes and formats.

Bell continued: "The production of Pop relies on many freelance contributors and by using Zamba the team can share information and work more efficiently from multiple locations around the world." The autumn/winter edition of Pop will be on the news stands from September 1.

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