Helping Launch Semi-Commercial Papers

Edited by the Printingtalk editorial team Aug 15, 2005

At IFRA 05 in Leipzig (Germany) WRH Marketing will be launching its Xtrawin, business initiative for publishers.

At IFRA 05 in Leipzig (Germany) WRH Marketing will be launching its Xtrawin, business initiative for publishers.

Whilst making more use of existing newspaper production facilities in conjunction with Streamstitch, a new in-line stitching development from Ferag, Xtrawin is said to assist with the successful market introduction of trend-setting print media - semi-commercials based on a combination of newsprint and high-gloss papers.

Visitors to IFRA will also be able to learn more about Memostick, the business model from WRH Marketing that has been established in key markets, said the comapny.

Developed as an interactive sales promotion tool for application in newspapers, Memostick is claimed to generate added value in the mailroom and brings readers and advertisers closer together.

In addition, WRH Marketing will provide information about Domino, its service package for newspaper printers that is said to maximise output performance, whilst minimising maintenance and operating costs.

WRH Marekting is the sales and service organisation of WRH Walter Reist Holding and with its 23 marketing companies has a presence across the globe.

The company is the exclusive marketing partner for FERAG post-press processing systems and also for 100 manufacturers of machines and consumables in the graphics industry.