Linerless Labels Need No Paper Backing

Linerless labels that dispense with the traditional paper backing in label output, are claimed to improve the presentation of beverages, food and durable items, whilst offering environmental benefits.

The company that has introduced the linerless labels, Advanced Dynamics, also claimed that the new product can provide cost savings of up to 40 per cent on traditional labels.

Pioneered by Italian labelling manufacturer Irplast, the labels are said to be competitive, whilst having aesthetic and environmental benefits for companies packaging and promoting food, drink and household items.

The formula for the linerless labels comprises bio-oriented polypropylene (BOPP) film with a solvent-less adhesive coating that is said to grip but does not stick on contact with itself.

That eliminates the need for paper backing, an advancement which translates in to a saving in printing time and increased label output, said Advanced Dynamics.

Due to the lack of backing strip, the linear amount per roll of labels is doubled, giving a 50 per cent reduction in label change-over time.

The company added that there is an aesthetic pay-off to linerless labelling, which means the product removes the potential for any possible paper flecks or adhesive ticks so that the labels have a pristine, untarnished finish.

The improved graphic presentation provides more impact.

Advanced Dynamics said that the success of the system, which is already popular in Italy, is attributed to Irplast's synchronicity with technological developments in machinery.

It fits in to an existing packaging line and can be customised to accommodate different product shapes.

All labels are dispensed using an end of line labelling machine that can be adapted on almost any packaging line.

The system uses a variety of applications, including primary labelling, multi-pack labelling and re-seal features, which maintain freshness in coffee, pasta and dried fruit, added the company.

Irplast has developed three specific patented products, including Take Away, which is formulated to contain multi-sales as the clarity and quality of the label upholds the brand's integrity and the water-based adhesive formula will not compromise the primary packaging when it is removed.

It is available in a range of formats and accommodates plastic bottles (PET and PE) as well as multi-layer laminates, rigid and flexible packaging, boxes and cases.

Round shaped bottles can be grouped up to three and square shaped drinks cartons up to six.

Bar codes and indicators for product traceability can be printed.

Advanced Dynamics explained that the complementary Label Tape is a wrap-around product that provides primary labelling with the advantage of partial, or complete adhesive coating for easy tear-off.

The final member of the trio is Label Plastic, which can be adapted to the product shape, offering protection from scratching due to reverse printing.

It also covers greater areas accommodating more information.

Advanced Dynamics' joint managing director, Malcolm Little, whose company distributes the Irplast labelling system and labels, said: "I am delighted and excited to be able to offer this revolutionary product, which effectively raises the bar in UK food presentation, handling and packaging.".

Back to top