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Product category: Printing Presses Ancillary Equipment
News Release from: Advanced Dynamics | Subject: Irplast linerless labelling system
Edited by the Printingtalk Editorial Team on 12 September 2007

New Linerless Labels Improve
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Dispensing with the traditional paper backing in label output, a new linerless labelling system is now available from Advanced Dynamics for the UK printed packaging industry.

The new system, which is claimed to improve the presentation of beverages, food and durable items, is also said to provide environmental advantages and cost savings of up to 40 per cent over traditional labels Advanced Dynamics distributes the Irplast labelling system and labels

Developed by Italian labelling manufacturer Irplast, the labels are said by Advanced Dynamics to be competitive and aesthetic, whilst providing environmental benefits to those responsible for packaging and promoting food, drink and household items.

According to the company, the formula comprises bio-oriented polypropylene (BOPP) film with a solvent-less adhesive coating that grips but does not stick on contact with itself.

That eliminates the need for paper backing, an advancement which translates in to a saving in printing time and increased label output.

Due to the lack of backing strip, the linear amount per roll of labels is doubled, giving a 50 per cent reduction in label change-over time.

The resultant cost savings give the system appeal, said Advanced Dynamics but there is also an aesthetic benefit to liner-less labelling through the removal of potential for any possible paper flecks or adhesive ticks, thererby giving labels pristine, untarnished finishes.

Irplast has developed three patented systems.

Take Away is formulated to contain multi-sales as the clarity and quality of the label upholds the brand's integrity, said the company.

The water-based adhesive formula will not compromise the primary packaging when it is removed.

The system is available in a range of formats and accommodates plastic bottles (PET and PE) as well as multi-layer laminates, rigid and flexible packaging and boxes and cases.

Round shaped bottles can be grouped up to three and square shaped drinks cartons up to six.

Bar codes and indicators for product traceability can be printed.

Complimentary Label Tape is a wrap-around system that is described as primary labelling, with the advantage of partial or complete adhesive coating for easy tear-off.

The final member of the trio is Label Plastic, which can be morphed to the product shape, offering protection from scratching due to reverse printing.

It also covers greater areas accommodating more information, added Advanced Dynamics.

The company said that the success of the system, which is already popular in Italy, is attributed to Irplast's alignment with technological developments in machinery.

The new system fits in to an existing packaging line and can be customised to accommodate different product shapes.

All labels are dispensed using an end of line labelling machine.

The system uses a variety of applications, including primary labelling, multi-pack labelling and re-seal features.

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