Xinet's World Growth Push With New Marketing Boss

Xinet has named Cynthia Ahart Wood, formerly the content director of Seybold Seminars and Publications, as director of marketing.

Xinet, the provider of digital asset management and server products for advertising, printing and publishing, has named Cynthia Ahart Wood, formerly the content director of Seybold Seminars and Publications, as director of marketing.

In her new role at Xinet, Wood will lead the marketing department and will work closely with Xinet's sales department and integrator channel to oversee the company's expansion worldwide.

Wood brings to Xinet 25 years' experience with Time Inc, Ziff Davis, CMP Media and IDG.

A co-founder of Macweek in 1987, Wood has directed marketing and sales strategies at Windows, People, Fortune, Computerworld and Upside, in many cases turning marketing in to a profit centre by initiating mobile merchandising programmes for such clients as AST, AT and T, Wordperfect, Ingram Micro and Western Digital, said Xinet.

Xinet's chief executive officer, Scott Seebass, said: "We are very excited to have Cynde join Xinet as our foothold keeps growing in our markets.

Cynde combines a long history of aggressive marketing with a down-to-earth approach that's earned her success at every company along her path." Wood commented: "Xinet has done a remarkable job of growing its business through grassroots marketing, which means it has kept very close to its customer base.

That customer knowledge is extremely precious - it's an asset that will inform all Xinet marketing efforts.".

Back to top