Xante Strengthens International Sales Operation

In a move to develop its reseller network in Europe, the Middle East.

Africa (MEA) and India Loretta Castello has been promoted to director of sales and marketing by Xante.

In her new role Castello is reporting to Xante's senior vice president of worldwide sales, Scott Reese.

She is responsible for building, developing and coaching the company's European sales and marketing teams, as well as building and strengthening the company's sales in her territories.

Castello joined Xante in 2006 to handle sales and marketing in Italy and France.

She then broadened her role to assume sales and marketing responsibilities for French Africa and eventually all of Africa and Israel.

Xante said that before joining Xante she was a director responsible for sales, marketing and logistics for the ink and media business at Scitex Vision (now part of Hewlett Packard).

Before joining Scitex Vision, Castello spent two and a half years at NUR Macroprinters as consumables sales manager for southern Europe.

Castello said: "I already know these markets well.

Our workflow products, CTP and digital press systems are in high demand throughout those regions.

I look forward to working with a great team, the channel and our customers and providing the high level of service for which Xante is well known." She holds economic and management degrees from FUCAM University, Belgium.

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