US Exhibition And Conference Success

More than 1,100 people attended one or more of the four conferences at the Graphics of the Americas-Xplor US annual international graphic communications exhibition and conference.

More than 1,100 people attended one or more of the four conferences at the Graphics of the Americas-Xplor US annual international graphic communications exhibition and conference.

The conferences included the Xplor Document University, Creative Suite, Artes Graficas and the Printing Association of Florida.

Xplor's Document University featured a number of changes in format, including simplification of the conference curricula that included 22 individual courses targeted at executive and senior level management, consultants, influencers, technical staff, implementers, operations and sales personnel.

In addition, the courses were organised by topic and geared towards variable data and transactional, as well as commercial printers and creative people, said the organisation.

Targeted at the large creative professional audience that attends Graphics of the Americas, The Creative Suite Conference featured four days of educational classes for graphic designers, art directors, web developers and pre-press personnel.

The Creative Suite Conference also provided the audience with the industry authorities and instructors who together, provided over 25 individual classes, said Xplor.

Conducted by Barb Pellow and Hal Hinderliter, with simultaneous translation in Spanish, the Artes Graficas and Conversion magazine seminar series provided the tools and case studies for delegates to explore and succeed in personalised and variable data printing, added Xplor.

The series spanned three sessions and covered the market for printers in direct marketing, success stories in commercial and labels markets and variable data printing workflows.

The Printing Association of Florida and Graphics of the Americas event organiser, offered three panel sessions geared towards their affiliate members.

Visitors could attend any one of three sessions, including 'leading the document industry', 'color management and expanding your storefront without lifting a finger' and a web-to-print symposium.

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