Freeflow Highlight As Xerox Gets To Grips At Drupa

Business services and workflow will take centre stage at Drupa for Xerox on its 3,500 m2 stand in Hall 13.

Business services and workflow will take centre stage at Drupa for Xerox on its 3,500 m2 stand in Hall 13.

The company said it has invested more in the show than ever before and hopes that this time to get its message right to the 70,000 visitors it expects to attend.

"Our customers don't buy our machines to enjoy technology, they do it to make profit," said Zagalo de Lima.

"Content management and fulfilment has been identified by the firm as areas where products can win business.

For every pound spent on print, we have identified that ?6 is spent on those areas." He added that Xerox's focus on those areas includes the incorporation of tools to add them into its Freeflow range of products, which will get its first big viewing at the show.

Freeflow is an umbrella brand for Xerox and its partners, including products from Creo and EFI.

All are based on open standards including JDF and PPML workflows.

Xerox's stand will be developed into five business areas.

These are commercial printing, book publishing, service bureaux, quick print, and creative services, all of which will feature demonstrations from Xerox customers.

The company has confessed to not having truly understood the business at its previous participation in Drupa in 1995 and 2000, according to Xerox's European president Armando Zagalo de Lima.

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