Xerox Sponsors Motor Cycle World Champions

Xerox Corporation announced today that it is to become title sponsor of the Ducati Corse World Superbike Championship team.

Xerox Corporation announced today that it is to become title sponsor of the Ducati Corse World Superbike Championship team.

The deal, which will initially run for two years, will see the team renamed the Ducati Xerox Team.

The partnership marks Xerox's second year in World Superbike sponsorship.

The Ducati Corse factory team has dominated the sport in recent years, winning five of the last seven World Riders Championships.

Xerox, was introduced to the world of Superbike racing in 2004 with Stefano Caracchi's satellite Ducati NCR team.

Ducati Xerox Team enters 2005 as the reigning champions in both constructor and rider championships.

Briton James Toseland and Frenchman Regis Laconi finished one and two in the rankings last year with a total of 28 podium finishes, including 10 race victories across the 11 round and 22 race season.

Commenting on the sponsorship, Richard Wergan, head of marketing communications for Xerox Europe said: "Ducati has a rich legacy of producing winning teams and bikes that perform to the highest standard.

They also have a dynamic and unrivalled image and so a Xerox partnership with a brand such as Ducati - both demonstrating technological innovation and high performance - is an extremely desirable one.

World Superbikes is one of the most exciting and fastest growing motor sports in the world and sponsoring the number one team is highly appropriate for a market leader such as Xerox," he said.

Ducati Corse chief executive Claudio Domenicali said: "Xerox and Ducati are leaders in their respective fields, both are internationally-renowned, highly successful and enthusiastic companies.

The new Ducati Xerox Superbike Team will surely prove to be a major force to contend with in a championship that continues to be an excellent vehicle for the promotion and development of our production bikes,".

The 2005 World Superbike Championship will be held over 12 rounds beginning in Doha, Qatar on February 26.

The Championship will cross three continents before culminating at Magny Cours, France on October 9.

The first European race of the season will be at Valencia, Spain on April 24.

Back to top