Xerox Is Digital Workflow Of Choice Says Survey

Edited by the Printingtalk editorial team Mar 17, 2005

According to a recent independent survey, Xerox Corporation's Freeflow digital workflow collection is the software that production print professionals prefer to use most for their digital workflows.

According to a recent independent survey by industry research firm Infotrends CAP Ventures, Xerox Corporation's Freeflow digital workflow collection is the software that production print professionals prefer to use most for their digital printing workflows.

"Xerox leads the pack as the brand that customers use, trust and prefer in the digital printing marketplace.

Xerox has a history of expertise in this market, and with one of the most comprehensive collections of digital workflow software, its Freeflow products are helping print professionals work smarter and better," said Charlie Corr, group director of Infotrends CAP Ventures.

The Infotrends CAP Ventures study, titled 'The Global Print Production Workflow Market: Enabling Fundamental Business Change in Graphic Arts,' surveyed more than 500 print service providers in the USA and Europe on their usage patterns and familiarity with workflow products offered by a number of vendors.

According to the survey, Xerox Freeflow software products led the competition with the greatest number of respondents indicating that they used, were familiar with or strongly preferred Freeflow in three specific categories - software for predominantly digital printing workflows; software for hybrid offset and digital workflows and variable data design, production, and automated composition applications.

In a related Infotrends CAP Ventures survey, 'The Changing Print for Pay Market: The Future of Commercial Printing,' nearly 80 per cent of the respondents claimed that 'reducing production cost and improving efficiency is a current business strategy,' yet many lack the plans to effectively achieve this goal.

Xerox Freeflow products - including the recently announced Freeflow Makeready, Web Services, Print Manager and Process Manager tools - are part of Xerox's initiative to help printing professionals improve operational efficiency, reduce costs and increase revenue, it said.