Product category:
Direct Mail Printing and Services
News Release from: Xerox | Subject: iGen3
Edited by the Printingtalk Editorial
Team on 17 March 2005
Digitally-Produced Colour Credit Card
Statements
Sumitomo Mitsui Card Company has unveiled a new service in which millions of full-colour, personalised credit card statements will be printed on-demand on 24 Xerox Corporation iGen3 digital presses.
Sumitomo Mitsui Card Company has unveiled a new service in which millions of full-colour, personalised credit card statements will be printed on-demand on 24 Xerox Corporation iGen3 digital presses Fuji Xerox has partnered with JAIS , a wholly owned subsidiary of the Japan Research Institute, to create a digital printing operation with the installation of the 24 Xerox iGen3s
This article was originally published on Printingtalk on 12 Feb 2004 at 8.00am (UK)
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Sumitomo Mitsui Card, the first company in Japan to issue the Visa card, is one of Japan's leading credit card.
It has more than 13 million members.
Its new service enabled by the Xerox iGen3 will provide the latest information on products and services tailored to the individual needs of each cardholder based on information such as gender, address and past credit-card usage.
The service is scheduled to start with statements issued on March 28.
Full-colour printing enables sophisticated colour images and text to be printed, enhancing the visibility and recognition of information for each member.
Photographs and colour illustrations introducing information such as locations of Sumitomo Mitsui Card member stores or premium gifts in exchange for card points will add visual appeal as well as value-added information to card statements, said Xerox.
Sumitomo Mitsui Card plans to conduct one-to-one marketing built on customer information analysis - for example, providing information on a shop's forthcoming sale to someone who often uses the card in boutiques or providing golf course information to someone who often goes golfing on weekends.
With finer segmentation and information, Sumitomo Mitsui Card aims to strengthen its relationship with members and enhance customer satisfaction.
Xerox said that the 100-pages-per-minute iGen3 press is its flagship production product, and that it provides a digital complement to traditional offset printing.
The ability of the iGen3 press to create personalised, short-run, high-quality colour applications is creating new business opportunities for customers, who on average print more than 400,000 pages per month on their iGen3 systems, helping them to profit and grow.
So far more than 30 customers have now printed one million pages or more on a single iGen3 press in a given month, running jobs as diverse as customised financial statements, travel itineraries and direct-marketing campaigns, added Xerox.
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