Product category:
Printing Pre-Press Systems and Materials (Repro, Platemakers, CTP, Workflow, Document Management, Design Software, etc.)
News Release from: Xerox
Edited by the Printingtalk Editorial
Team on 01 August 2005
Xeros Makes Second Appearance In
Superbrands Book
Xerox has been selected to appear in the latest edition of Superbrands annual publication.
Xerox has been selected to appear in the latest edition of Superbrands, an annual publication endorsed by the Chartered Institute of Marketing (CIM), the Institute of Practitioners in Advertising (IPA) and the British Brands Group (BBG) The latest edition aims to identify and promote exceptional business-to-business brands in the UK, with only the leaders in the field chosen to provide their case histories, to give readers a greater appreciation of branding and the brands themselves
This article was originally published on Printingtalk on 18 Mar 2003 at 8.00am (UK)
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In total, 84 brands from across the UK are merited with a mention in the publication.
Xerox is described as 'standing for technology, document management and consulting services built on a strong heritage of high quality premium products since its beginning in 1938 with the invention of the photocopier'.
The publication also details the company's place in the global market, listing achievements such as its key inventions including the photocopier and the mouse, history, range of digital printing products and brand values and promotions, which includes its sponsorship of the Ducati World Superbike Championships over the last few years.
Further reading
Freeflow Highlight As Xerox Gets To Grips At Drupa
Business services and workflow will take centre stage at Drupa for Xerox on its 3,500 m2 stand in Hall 13.
Xerox To Highlight New DocuTech At Drupa
Xerox Corporation has revealed details of its Drupa 2004 presence in May.
"Since its ground breaking invention of the photocopier Xerox has gone from strength to strength, building on its admirable reputation as a technology, document management and consultancy service provider.
It utilises core employee and customer-focused values to provide a service that is quick, adaptable and focused on exceptional results.
Xerox has worked hard to understand businesses' document related needs and it has adapted itself in accordance with changing times.
The innovative brand has been at the heart of producing electronic paper and holograms for use in the fight against fraud.
It is this expertise, social responsibility, continued investment in research and excellent services that has earned Xerox the Business Superbrand status," said Stephen Cheliotis, chairman of the Superbrands' Council Xerox first appeared in the book in 2000 And David Millican, head of communications at Xerox UK, added: "Superbrand status depicts what Xerox stands for.
The endorsement recognises that as a company we are moving away from being a hardware vendor and evolving in to a services led company, underpinned by high quality people and products.
The Xerox brand has always been associated with innovation and it is this ability to reinvent ourself that has helped us succeed." The Superbrands book explores the history, development and achievements of many of the strongest business brands in Britain, revealing extraordinary findings along the way.
The book is full of supporting colour photographs, classic and current advertising as well as design.
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