Digital Presses Generate Global Expansion

Xerox has reported that users of its iGen3 digital presses have now produced more than three billion pages of material worldwide.

Xerox has reported that users of its iGen3 digital presses have now produced more than three billion pages of material worldwide, with over 70 iGen3 systems printing more than one million pages per month.

Valentin Govaerts, senior vice president for the production and graphic arts industry at Xerox Europe, said: "Since the recent enhancements to the iGen3 and proven high return on investment on all our digital equipment, demand has continued to grow.

We have expanded in the Middle East and Turkey, and iGen3 installations have been secured in regions recently introduced to the machine, such as in South Africa, Russia and Romania.

With these successes in mind, we're hoping to help our customers understand how to maximise their digital portfolio." The first example of Xerox's expansion in to developing markets and recognition of the possibilities of digital is at Xpress Printing in Romania.

The company has just bought its second iGen3 after the success of its first installation and due to the growing market in personalised print.

Panayiotis Vassos, general manager at Xpress Printing, said: "Our customers were so impressed with the customised element carried out by the iGen3 we decided to buy another one to keep up with demand.

We're now using both machines to produce a range of short-run, variable data such as high quality personalised calendars." A second example of the iGen3's impact in developing regions is at another Romanian company called Tipart Group.

The company purchased its first iGen3 in 2005 because it suited specific needs for high quality output at fast speeds.

"We are now convinced that the iGen3 will help us successfully deliver the wide range of jobs our customers demand, no matter how complex, thus being the driver for further developing our business," said Petrica Paraschiv, Tipart's general manager.

European Xerox customers are using their digital equipment in innovative ways and in a wide range of markets, said Xerox.

Dutch direct mail specialist De Brink has upgraded its entire digital fleet with Xerox iGen3s and Nuvera systems in order to expand its personalisation services to customers.

The company has invested in a second iGen3, a second Nuvera Pro and a new Docuprint 92C printing system.

The company's general manager, Roy In Het Veld, said: "In such a competitive market, we now feel able to offer unique, customised services to our customers, allowing us to stand out in the crowd.

With such a range of high quality digital kit we can now progress in to new markets and keep up with customer demand." In Denmark, Formula has transformed its entire digital printing suite with Xerox.

The company recently replaced its Nexpress with an iGen3 and two Oce systems with two Xerox Nuvera digital systems.

Bjarne Skyum, managing director at Formula, said: "With the continuous support given to us by Xerox, we feel confident that we now have the capability to increase productivity significantly and improve print quality with this investment.

We realise the potential of digital printing.

We expect a rapid return on investment, as well as growth in our customer base." Printxpert, one of the largest digital print shops in Greece, has also invested in its first iGen3 with Creo Controller, whilst Truyol, a Xerox premier partner, has just become the first Spanish company to install a second iGen3.

The investment was made to support Truyol's expansion in to the digital printing market for personalised photo albums.

Joaquin Tryol, Truyol's managing director, commmented: "Our first iGen3 allowed us to improve our core business processes such as workflow and document management services.

Since having the second iGen3 we have developed an innovative and simple personalised application for My Photo Fun, enabling consumers to create personal photo albums via the internet that we can print out for them.

So far the impact has been huge." In Sweden there have been large Xerox Nuvera contracts, including two Xerox Nuvera Pro 144 systems with high capacity stacker, insert module and square fold booklet maker at BG-Butiken.

Ake Wallen, the managing director at BG-Butiken, said: "Having thoroughly looked at the market we found out that Xerox Nuvera Pro 144 was the right choice for us.

Also, we are very confident in the after-sales service that Xerox offers.

We have been working with Xerox since 1990.

We feel that Xerox's Nuvera Pro 144 represents the new generation of machines that we were looking for." In the United States, Specialist Printing and Direct Mail installed the first Xerox iGen3 110 in San Diego, California, and it is using the digital press to expand its digital printing services and capitalise on growing customer demand for full-colour, one-to-one, direct marketing jobs.

The full-service direct mail provider only recently installed its first digital colour printing system - a Docucolor 6060 digital press - two years ago.

With the Xerox iGen3 the company is producing approximately 700,000 pages a month and expects print volume will double within six to eight months.

Jay Pardo, vice president of Specialist Printing and Direct Mail, explained: "The future of direct mail is moving to colour and personalisation, and the Xerox iGen3 is the best product to give us an edge in this business.

Our first full month with the iGen3 press was one of our biggest months ever in terms of digital colour because the press was able to meet high production requirements that we normally outsource.".

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