White Paper For Digital Print Meets Colour Demand

Xerox has launched what it has claimed to be its whitest range of paper specifically produced for the digital colour printing market.

Xerox has launched what it has claimed to be its whitest range of paper specifically produced for the digital colour printing market.

The new range of Colotech+ paper has been developed in response to the increasing industry demand for professional quality colour printing.

The whiteness of the paper enhances the impact of colour in documents by creating a sharper, brighter image, said the company.

Xerox Document Supplies Europe, the division of Xerox dedicated to the development, procurement and distribution of paper and office supplies, worked for three months on shade trials for the new range, which was then extensively tested at Xerox's research and development facilities in Hemel Hempstead (UK) and in the USA.

The new paper has a CIE whiteness of 170, in comparison to the previous range of Colotech+ paper, which had a CIE whiteness of 164.

At 350gsm the new Colotech+ range is also the heaviest paper Xerox has developed to date.

The new weight has been introduced in response to requests from Xerox's graphic arts and production customers.

Alan Sewell, the general manager of Xerox Document Supplies Europe, said: "Xerox's media expertise and research and development facilities are unique in the marketplace, enabling us to meet our customers' needs.

We recognise that the quality of the paper is as important as the quality of the printer when it comes to producing professional colour print." He added: "We have been listening to our customers and have developed this new brighter, heavier range of paper in response to their needs.

We feel confident that Xerox now provides a range of paper that meets the requirements of all sections of the market." Colotech+ paper is optimised to enhance productivity and performance in Xerox printers, copiers and multi-functional devices, he added.

As Xerox develops equipment and media, the paper is extensively tried and tested to ensure that the print job runs smoothly with premium quality.

Colotech+ is available in A4, A3, SRA3, SRA2 and iGen3 size (521mm x 364mm) with weights ranging from 90gsm up to 350gsm.

Xerox expects users in graphic arts to use its new premium paper for a range of applications, including posters, signage, book covers, greetings cards and business cards.

Xerox believes that its cut-sheet paper is recognised for its quality across the industry with Opticom's 'brand equity tracking survey - office paper 2005', released in January, ranking Xerox as the number one brand in Europe.

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