New Kits Help Printers Boost Digital Print Profit

Xerox has added three kits to its Profit Accelerator digital business resources.

Xerox has added three kits to its Profit Accelerator digital business resources, a collection of 40 tools, programmes and services that help printers find new ways to grow and profit from digital printing.

The latest additions to the Profit Accelerator collection include the Profit Accelerator Kit for in-plant operations, which features tools, guides and templates tailored to the business needs of in-plant providers, the printing departments in corporations, government agencies and educational institutions.

The Profit Accelerator Individualised Media Tool Kit provides guides, tips and case studies that emphasise the profit-generating power of personalised documents and the Profit Accelerator Vertical Market Kit II includes a collection of templates, files and industry-specific information that helps graphic communication businesses develop new customers in 10 more markets, such as government, higher education, legal and manufacturing.

Xerox said that its Profit Accelerator In-Plant Kit helps in-plant print providers more effectively serve their clients, promote new services and build print volumes by uncovering new business opportunities.

The kit includes a 'how-to' guide and templates for creating a marketing plan, a financial modelling tool to help understand job costs, and resources to generate new digital applications, such as signs and brochures.

Also available are invitations that print operations managers can use to hold an open house promoting new services and customer satisfaction surveys to assist in marketing in-plant capabilities.

Kevin O'Donnell, Xerox's Docucolor product marketing manager, said: "The business development tools within the Xerox Profit Accelerator Kit provide in-plant users with similar tools available to our commercial graphic arts customers to gain knowledge, develop business and extend their services.

As the in-plant environment becomes more commercially targeted, the Profit Accelerator kit provides building blocks to provide our users with ways to expand their knowledge and service provision by offering new and enhanced services." The Individualised Media Tool Kit shows print providers and marketers how personalised documents open up new one-to-one marketing opportunities, said Xerox.

It illustrates how variable-data print documents help increase sales and revenue by tailoring the message to each audience's needs and buying preferences.

The company added that the kit includes a guide that helps customers and prospects generate ideas about how to use personalisation.

It also includes selling and workflow tips, case studies, and a section relevant to Xerox iGen3 110 Digital production press users.

Xerox has added a second volume containing 10 additional industries to its Profit Accelerator Vertical Market Kit, bringing the total to 20 key markets.

Through industry information, templates and source files, print providers can create personalised print samples by vertical market for their customers, said the company.

The markets covered in the kit are central government, higher education (including sports marketing), hospitality (such as timeshares, casinos and cruises, for instance), legal, life sciences (including training), local government, manufacturing and high-tech, educational institutions, securities and investment, and utilities.

Print providers also get information to develop a marketing plan and primers to help train their sales forces about critical market opportunities.

Also available are sales presentations tailored to specific markets.

According to Xerox, Graphics West, a Las Vegas commercial printer, plans to expand its business beyond printing items for the gaming and hospitality industries to serve the property and healthcare industries as well.

Jere Ames-Johnson, president of Graphics West, commented: "We recognised that marketing and business support is vital, and we must go beyond just the technology.

The company has used Xerox's Vertical Marketing Kit to help train its sales team about marketing to customers in targeted industries." Profit Accelerator tools and resources are available immediately worldwide through Xerox sales representatives.

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