Continuous Feed Printer Aids 10% Revenue Increase

One of Xerox's 650 continuous feed printing systems has been bought by printing firm Multisets for its Swindon (UK) operation.

To be installed later this month , office in June, the Xerox's 650 will be used to fulfil the requirements of a new customer contract and to generate a 10 per cent revenue increase for the company, said Multisets.

The new customer contract will see Multisets producing books with confidential data that consist of various individual parts, which are then collated in to sets.

The company said that the Xerox 650 is a natural fit for publishing applications, such as books.

The new high-speed technology and a streamlined workflow system will yield the high productivity customers need, whilst sharp text and graphics ensure the professional appearance readers expect.

Xerox commented that the 650 system will help Multisets provide added value to customers' print jobs, by offering a responsive, cost-effective service.

It is the latest addition to the printing firm's portfolio of Xerox machines, which includes a Docucolor 5252 and also a new Docucolor 260.

The company said that its continuous feed product range is enhanced by its flash-fusing technology, which was the deciding factor behind Multisets' decision to invest in the Xerox 650.

A process that uses minimal heat and no contact or pressure on the paper, flash-fusing eliminates the risk of paper bruising and provides customers with the choice to print on carbonless paper, it is claimed.

Steve Lee, the operations director at Multisets, said: "With the installation of the Xerox 650 our clients will see a greater benefit from us as we will be able to add more value to their print jobs by adding personalisation and keeping all of their sensitive data in-house." Peter Taylor, Xerox UK's director and general manager for production and graphic arts, commented: "We are excited to see how Mutlisets will be using the Xerox 650 and also how the company benefits using Xerox's latest technology in terms of print performance, quality and operating costs.

During consultation with Multisets about this machine, we felt that the 650 would ultimately be the best-fit for the business and deliver on its business objectives.".

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