Xerox introduces eco-friendly paper

Edited by the Printingtalk editorial team Oct 1, 2008

Xerox has unveiled a comprehensive programme of papers, resources and web tools to help customers identify the right paper, the right supplies and the right way to print with the environment in mind.

Xerox is introducing papers in Europe and North America that are independently certified to sustainable forest management standards and recycled papers for digital printing.

In Europe these include: Planet Optimum, FSC-certified paper that contains more than 30 per cent post-consumer recycled content and is chlorine-free; Premier PEFC or Premier FSC, PEFC-certified or FSC-certified versions of premium multipurpose paper with a high level of whiteness for production of high-end office documents such as reports and presentations; Colotech+ FSC, FSC-certified paper with an extra-smooth uncoated surface and a high level of whiteness for professional digital colour printing of creative documents with colour graphics and pictures.

Certified papers are also being announced in North America, including an FSC-certified recycled paper for colour printing and a business multipurpose paper, available with FSC or SFI (Sustainable Forestry Initiative) certification.

Xerox papers carrying labels from the FSC, the SFI and the Programme for the Endorsement of Forest Certification (PEFC) help consumers find products that meet strict worldwide standards for sustainable forestry.

Xerox is demonstrating its commitment to sustainable practices with a mark to reinforce the company's actions related to paper offerings.

The mark will start to appear on product marketing materials and packaging to help customers select the right papers to meet sustainability and printing needs.

The mark will be accompanied by a description of how Xerox supports the development of a sustainable paper cycle, specific paper benefits and a web link for more details.

Xerox's paper and supplies sustainability web portal provides resources to help customers assess their paper choices and the environmental impact throughout the paper's lifecycle.

Tools include a comprehensive paper reference guide, a sustainability brochure with tips for 'greener' printing, webcasts from industry experts discussing sustainability practices, and links to the Xerox Green World Alliance recycling programme and other sites about Xerox's environmental initiatives.