Paper Company Presents Design Awards

A panel of five judges has selected three designs for honours in Yupo Corporation's third annual Wally Awards.

A panel of five judges has selected three designs for honours in Yupo Corporation's third annual Wally Awards.

According to the company, the winning entries best showcased creativity, originality, and functionality in their use of Yupo synthetic paper.

The judges also nominated 12 additional entries for a fourth Wally Award in the 'designer's choice' category.

One winner in the category was chosen by on-line voters last month and the result will be announced soon, added the company.

The Wally Award winners were chosen from among numerous entries ranging from brochures, labels, media kits, advertising inserts, menus, posters, and maps to watercolour and acrylic paintings.

One of the three Wally Awards was given to Cynthia Cortes for the Tisha Industries Media Kit.

The trapezoid shaped, wax-sealed envelope revealed a butterfly theme that was carried throughout the piece.

A New York based graphic and interactive design, branding and printing house, Tischa's media kit showcased the company's expertise with die-cutting, perforations and UV printing on Yupo 100lb Cover stock and Yupo 62lb Translucent, chosen because of the beauty of the reproduction as well its textual and interactive appeal, said the company.

Another award went to the Backpacker Magazine's Waypoint Maps.

A special insert to the magazine for hiking and trekking enthusiasts, the insert featured six perforated wallet-sized maps of the best hiking trails around the USA.

The maps are designed to fit in to a lariat to wear around the neck on difficult hikes.

Yupo was chosen as the substrate for its durability and sharp printing.

The detailed maps can withstand conditions as rugged as the trails they illustrate it was claimed.

A third Wally Award went to Peter Hose of Unique Printers of Cicero, Illinois, for Outside Magazine's 2006 Media Kit.

The wire bound media kit features outdoor photography and athletic models playing extreme sports.

The media kit's interactive translucent overlays on Yupo 62 lb Translucent dazzled the judges with the realistic skin tones and clarity, said Yupo.

The printer attempted to use other translucent stock but discovered that in four-color process it always looked modelled, whilst the Yupo substrate allowed the firm to achieve the clean results they sought.

Paul Mitcham, Yupo's national marketing manager, said: "We were extremely pleased by the number of entries and quality of this year's projects.

Designers continue to invoke awe and inspire us.

Each year I am amazed by the way they usee Yupo papers' unique durability and colour reproduction to create fascinating, eye catching applications." Winners of the 2005 Wally Awards receive a cash prize of US$1,000, in addition to a Pantone Color Cue 2, and a customised Wally Award statue.

The winning entries are featured on the Yupo website.

The Wally Awards are open to all projects created on Yupo synthetic papers that have not been previously submitted.

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