Synthetic Paper Firm Strengthens Sales

New promotions are set to strengthen Yupo Corporation's sales and marketing team in the Americas and further streamline manufacturing processes.

Yupo, a manufacturer of synthetic paper, said that the changes complement its growth strategy, which has included structural reorganisation, capacity enhancements, capital investments and additions to its product lines.

Those developments are claimed to add value for graphic communications, converting, packaging and labeling markets.

Amongst the changes in leadership, Paul Mitcham has been promoted from national marketing manager to director of marketing and sales support.

He will be responsible for developing sales and marketing warehouse and logistics strategies.

Mitcham is also in charge of implementing product branding, development and improvement initiatives in conjunction with overall marketing strategies and customer needs.

He has been with Yupo Corporation America for seven years and has over 21 years of professional experience in sales, marketing, logistics, manufacturing and engineering.

Yupo Corporation America has also promoted Dave Ofstein to director of quality assurance.

In his new role, Ofstein will continue to ensure enhancement of all Yupo Corporation America quality systems, including customer care, advancement of lean projects, data analysis and reporting.

He will also be responsible for supporting incorporation of new technologies and products.

Ofstein has been with Yupo for 11 years and has over 25 years of experience performing various functions within the plastics industry, including research and development, product development, project management, production and converting.

Formerly in the role of assistant finishing manager, Angelita Millendez has been promoted to finishing manager.

She will direct the operations of all converting processes at Yupo Corporation America, such as slitting, sheeting, packaging and warehousing logistics to ensure product quality and meet customer demands.

Millendez will also implement skills training and professional development in finishing.

She has over two decades of experience in engineering and laboratory management, with 10 years spent at Yupo.

Cathy Rock has been promoted to accounting manager.

In her new role, Rock will be responsible for supervising employees, preparing financial statements and maintaining and managing cost systems, general ledger entries and various state taxes.

She has been with Yupo for nine years.

Masahiko Yano, president of Yupo Corporation America, commented: "Yupo has a long history of leadership and innovation.

The company prides itself on the high-quality expertise, dedication and loyalty that employees contribute.

Yupo continues grow and be the leading synthetic paper provider because of the efforts of our entire team.

These promotions will serve to continue that growth.".

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