Printer Brings Radio Tag Printing In SMEs' Reach

A Zebra Technologies Europe product story

Edited by the Printingtalk editorial team Jul 1, 2004

Radio frequency identification (RFID) technology is claimed to be no longer the preserve of large manufacturers and retailers with a new desktop RFID printer and encoder launched by Zebra Technologies

Radio frequency identification (RFID) technology is claimed to be no longer the preserve of large manufacturers and retailers with a new desktop RFID printer and encoder launched by Zebra Technologies.

The new 13.56 MHz R2844-Z printer combines a compact footprint with all the support and connectivity features of Zebra's industrial-sized printers, opening up RFID technology to SMEs (small and medium-sized enterprises) as well as other organisations where space-efficient, low-volume applications are required, claimed the company.

"The majority of RFID technology has been developed with large retailers and manufacturers in mind.

However, there is huge business potential for 'smart' applications in the smaller and mid-sized business environment.

By combining our RFID expertise with the desktop designs we have been providing for many years, we are able to offer the wider business market a high performance but affordable RFID solution," said Rod Rodericks, managing director of Zebra.