12-Page DM Recruitment Insert For Mail Order Firm

Zendor, the Manchester (UK) fulfilment company, has been appointed by mail-order retailer Joseph Turner to print its Autumn-Winter recruitment insert.

Zendor, the Manchester (UK) fulfilment company, has been appointed by mail-order retailer Joseph Turner to print its Autumn-Winter recruitment insert.

The contract follows a similar agreement that Zendor completed for the retailer last year.

Under the terms of the contract, Zendor will be printing two million, 12-page mini-catalogues for use in Joseph Turner's forthcoming national newspaper and magazine customer recruitment campaign.

The customer campaign is intended to drive sales via Joseph Turner's internet and telephone channels.

Zendor will be printing the mini-catalogue at the end of September in time for the Autumn-Winter campaign, which is being launched in October.

Joseph Turner is one of the UK's largest mail-order retailers of premium quality shirts, ties, shoes and accessories for men.

The appointment will save Joseph Turner several thousand pounds per annum on printing services.

With the money saved from the printing, Joseph Turner intends to invest heavily in its marketing functions, thereby enabling the retailer to target customers even more effectively, said Zendor.

Zendor is part of mail-order specialist, N Brown plc.

N Brown has a portfolio of catalogue brands, producing an average of 8.5 billion printed pages per year.

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